If you can offer and accept both responsibility and empathy for your actions and their consequences, I think you provide yourself with the best platform for creating lasting positive change; for yourself, and for the world around you.

When you have the courage to be even a little memorable, marketing your business suddenly doesn’t have to be so hard.

I think the goal of productivity should be to take positive action aligned with your long-term goals on a daily basis.

There are plenty of models for thinking about what a human truly is that extend far beyond the rational actor model.

Perfectionism is an example of a mistake we make in lots of different ways: unwittingly optimising for the wrong thing.

There’s probably a pertinent point to make about the value of playing the long game as a solo pro, but I’m too tired to articulate it well because I really need a break, so you’ll need to infer that lesson yourself.

Rather than changing ourselves to fit in with whoever we happen to have been lumped with, a better strategy is to stand out in all the ways that we’re unique, and let the people for whom that resonates gravitate towards us.

I do it this way because—of the strategies I’ve tried—this is by far the fastest way to turn your expertise into a book.

Social marketing is the most incredible opportunity for solopreneurs, and most of us are doing it badly, or not at all.

Imposter syndrome is a signpost indicating the presence of self awareness. Knowing the extent of one’s limitations is an indication that you’re near the pointy, knowledgable end of the Dunning-Kruger curve.

Price is one of the most effective levers we have to pull to affect how people think about us and our offerings…

Don’t spend another hour in your ivory tower. Share what you’ve done so far with someone and see if they find it useful.

The better strategy is often the really, really obvious one that you can do right now with absolutely no preparation or investment whatsoever.

If you’re going to succeed as a solo pro, you’re gonna need to get shit done. As the primary (or only) human resource in your business, if you’re wasting your time, you’re not going to succeed. Problem is, you’re on your own, and you likely have blind spots.

In the world of public speaking, there is a certain magic in guiding your audience towards an idea without explicitly stating it.

Many women's leagues and teams are so young that the stories and narratives are still developing.

I think there’s something in it. Maybe if you can’t set someone straight, you can at least shake them to a higher level of confusion...?

Audiences don't want perfection, they want connection.